Nadeesha Cabral

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Reframing Bad Outcomes via Cost

July 03, 2020

    • A bad outcome is more bearable if it’s framed as a cost, rather than a gamble that’s lost. Ex: “I lost a gamble to win million doallars” vs. “I lost $5 on a lottery ticket”
    • Maybe this is because the gamble draws a contrast between what could’ve been whereas the cost is about the current realized loss?

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